Safest tyres for northern conditions

Turvallisimmat renkaat pohjoisen olohinWe have an innate ability to understand clients operating in northern conditions, as well as their needs and expectations. We operate in growing markets and focus on tyre products and services that offer sustainable added value to our customers in northern conditions. Our range also provides the foundation for the company’s profitable growth.


Hakkapeliitta 7 SUV

Nokian Tyres’ thorough and goal-oriented product development work provides customers and consumers with safe, top-quality products for demanding conditions, innovative solutions and services, as well as continuous renewal. Read more


Responsible development with respect for the environment

Hakka Green

The key values Nokian Tyres pursues in its operations are promoting safety, showing respect for the environment, fostering well-being and ensuring high quality. Responsibility translates into safe and environmentally friendly products, the most advanced production processes in the industry, and personnel safety and well-being. Read more

Clear growth in the tyre industry in 2010

Forest RiderThe global economy continued to pick up in 2010, supported by low interest rates. The GDP in Nokian Tyres’ core markets rose on average by 3–4 % and consumer confidence improved. New car sales increased, both in the Nordic countries and Russia by more than 30% year-over-year. Read more

Key figures link

Year 2010:

Rapid return
to the growth track

  • Demand and sales increased strongly in all product groups in Nokian Tyres’ core markets. The Group’s net sales improved by 32.5%, and its market share increased.
  • The average price of tyres rose thanks to a better sales mix and price increases, and the company enjoyed excellent profitability despite the increase in raw material cost.
  • The success of the company’s main products in car magazine tests boosted the Nokian Tyres brand further.
  • At year-end the order book was at a record level, and the distributors’ inventories were low.
  • Increasing production capacity: Two new production lines came on stream at the Russian plant, and a decision was made to build and introduce two more lines in 2011.
  • The Vianor tyre chain expanded by 148 stores to a total of 771 in 20 countries.