Professional and satisfied personnel
in key role

At Nokian Tyres, everyone has opportunities for professional growth, development and career moves. The staff’s activity, initiative and internal entrepreneurship provide good support for developing the Group’s competence and strategy. The company considers competence development to be a long-term activity that foresees future needs.

Nokian Tyres emphasises the development of staff competence by offering tailored training and vocational degrees, as well as training arranged jointly by different networks. A two-year programme leading to a Specialist Qualification in Product Development, jointly designed and implemented with experts, educational institutions and co-operation partners, was completed in 2010. Programme participants came from all of the company’s units, and the training received extremely positive feedback. Nokian Tyres will continue to arrange tailored training, focusing especially on the transfer of tacit knowledge.

One of the key tools in competence development is the Hakkapeliitta Academy, which today encompasses all of the education offered by the Group, ranging from language and supervisor training to online modules. Hakkapeliitta eAcademy is the company’s online portal, whose services are also offered to key customers and co-operation partners outside the organisation. Vianor launched Vianor Academy pilot project last year.

The Future Leadership project, initiated in 2010, will focus on renewing and building the entire Group’s management culture. The goal is to analyse the management culture and methods in different units and use the resulting information to create an international training programme for middle management.

In addition to training, the personnel’s well-being at work is supported by weekly exercise groups, versatile club activities, personnel events, as well as individual and work time arrangements. Personnel well-being is monitored with performance appraisals, as well as annual surveys focusing on well-being at work and on internal customer satisfaction.

Innovation across borders

Innovation activities have long traditions at Nokian Tyres and are an important part of the company culture. They enable employees to influence their own work and working environment, in addition to supporting management and the work of supervisors. The goal of innovation activities is to encourage employees to actively participate in the company’s operations and in the development of their own work, while also making wide-ranging use of the staff’s potential for ideas.

The development and internationalisation of innovation activities made huge progress in 2010, and the activities were also launched in sales companies. Innovation figures improved in the entire Group. What is more, these activities will become easier in all countries in the future, thanks to activation and new global information systems.