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Nokian Tyres is the only tyre manufacturer in the world that focuses on products and services that facilitate safe transportation in northern conditions. The company’s innovative passenger car, truck and heavy-duty machinery tyres are mainly marketed in areas that have snow, forest and changing seasons that make driving conditions demanding. Nokian Tyres develops its products, aiming at sustainable safety and environmental friendliness throughout the life cycle of the product.
Nokian Hakkapeliitta is a leading winter tyre brand in the Nordic countries and Russia. The image of quality, as well as market and price leadership combined with a strong distribution network and logistical competence, are some of Nokian Tyres’ key competitive advantages.
The products are mainly sold in the replacement market. The Group includes the Vianor tyre chain, which engages in retail and wholesale in Nokian Tyres’ main markets. The company has its own plants in Nokia, Finland, and in Vsevolozhsk, Russia. From 2005 to 2010, it invested over EUR 600 million in the plants that represent the absolute top in the field in terms of productivity and quality.
The company reported net sales in excess of EUR 1 billion in 2010 and had around 3,500 employees at the end of the year. Nokian Tyres plc’s shares are quoted on NASDAQ OMX in Helsinki.