The world’s most successful winter tyre – Hakkapeliitta 75 years

Hakkapeliitta 75 yearsThis year marks the 75th anniversary of the first Hakkapeliitta winter tyre, introduced in early spring 1936. Today, Nokian Hakkapeliitta is an established concept all around the world in areas familiar with winter. Development of the tyre, designed for the world’s most demanding winter conditions, aims to create a frontrunner in safety. The unique innovations of the legendary Hakkapeliitta family have ensured it top positions in car magazine tests year after year and decade after decade.

Successful car magazine tests are only one of the ways in which the Hakkapeliitta anniversary will show in Nokian Tyres’ activities this year. Hakkapedia, a new traffic safety forum, serves all motorists online and through smartphones, providing information about traffic interruptions, including roadwork, accidents and users’ own observations. Hakkapedia also enables the reporting of issues interfering with traffic safety. Team Hakka, consisting of Nokian Tyres employees, chooses one of these issues every month for the team to fix. This type of Hakkapeliitta action will take place monthly until the end of 2011.

For more details about the fascinating story of the Hakkapeliitta tyres, see our website: http://www.nokiantyres.com/first-winter-tyres