Nokian Tyres in pictures

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The Vianor tyre chain spearheads the Group’s growth in markets that are strategically important to Nokian Tyres.
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The Ivalo test centre. The company has its own 700-hectare test centre north of the Arctic Circle in Ivalo, Finnish Lapland, where the product development and testing teams design the best winter tyres in the world.
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Professionals of heavy tyre product development at work. One of the most widely known and successful special tyre manufacturers in the world, Nokian Heavy Tyres Ltd. belongs to the Nokian Tyres Plc group.
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Work at the Nokia plant has gone on for several generations. The Nokia rubber factory launched passenger car tyre production in 1932 when the compressors and curing presses required for tyre manufacture were ordered.
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Innovation across borders. Innovation activities have long traditions at Nokian Tyres and are an important part of the company culture. Ideas are often developed together with colleagues.
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Tyres from Nokian Tyres' Vsevolozhsk plant are sent to over 20 countries. Nokian Tyres is the largest exporter of consumer goods in Russia.  
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Nokian Tyres' ultra-modern factory in Vsevolozhsk, near St. Petersburg, was brought into use in 2005. Its capacity at the end of 2010 was around 10 million passenger car tyres.
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Extreme conditions. Nokian Tyres, known as the master of demanding winter conditions, has been the main partner of the Snow Soccer World Championships for several years.
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Beyond All-Steel and the Nokian HTS Straddle harbour tyre. The revolutionary Beyond All-Steel Radial technology features a unique combination of the best features of the traditional cross-ply and radial tyres: supreme stability, excellent durability and a low rolling resistance. 
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Testing slush planing on the test track in Nokia. The test track features a unique slush planing test method that enables optimising the tyres' slush properties.
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Testing rolling resistance with a testing machine. Authentic conditions are simulated in versatile and thorough tests, so that the best tyres can be separated from the good ones. 
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Tyres of the future: Going farther with a lighter environmental load. In the rolling test of Nokian Tyres' rolling resistance event, the Nokian prototype tyre rolled much farther than others, and its result was approximately 63% better than that of the summer tyre representing current technology.
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The new Nokian Hakkapeliitta 7 SUV. Designed for heavy use, this advanced newcomer in the Hakkapeliitta winter tyre range continues the strong traditions of the product family and represents the very core of Nokian Tyres: the world’s leading winter tyre expertise.
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Multiple test victories. The Nokian Hakkapeliitta 7 winter tyre, optimized for nordic winter,  is an example of a product carefully tailored for different applications and market areas.
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The new Nokian Hakka Green summer tyre. The environmentally friendly novelty, featuring superior grip and driving response, reliably deals with all aspects of the Nordic summer.
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The strongest forestry tyres in the world. Popular top-of-the-range products include the Nokian Forest Rider, the world’s most advanced forestry tyre, and the Nokian Forest King F, which offers excellent reliability.
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High-speed camera in action. High-speed imaging shows what really happens in the interaction between tyre and road.
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Nokian Tyres developed the world’s first winter tyre for raw, subzero conditions back in 1934. Two years later, it introduced the Hakkapeliitta, designed for northern winters and today is one of the world’s best-known winter tyre brands.
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Nokian Forest Rider. The world's most advanced radial forestry tyre is a bold front-runner in its field.
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The test driver's office. Persistent and uncompromising testing demands an almost endless amount of repetitions in constant conditions for the results to be reliable.
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The world's northernmost tyre manufacturer. Nokian Tyres tests its products in an authentic environment to ensure excellent qualities in tough, demanding and varying conditions.
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Testing on snow and ice. Challenging and exceeding grip limits serves demanding development work, whose ultimate goal is safety.
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Nokian Tyres' plant in Nokia is surrounded both by urban landscape and beautiful nature. Corporate responsibility in environmental issues means using safe, environmentally-friendly products and efficient, top-of-the-line production processes. Product development and the manufacture of prototypes and test batches happen centrally in Nokia.
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Logistics according to seasons. Seasonality poses big challenges to production and delivery capacity, underlining the key part played by an extensive distribution network and efficient logistics and IT systems.
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Nokian truck and bus tyres and Nokian Noktop retreading materials are designed for demanding professional use and changing conditions.