Nokian Passenger Car Tyres
Sales and productivity improved clearly
The profit centre develops, manufactures and markets summer and winter tyres for passenger cars, vans and SUVs. Key products include studded and non-studded winter tyres, as well as high-speed summer tyres. Winter tyres usually account nearly 80% of the unitís net sales. The Nordic countries, Russia and the CIS countries are the core markets, while Central and Eastern Europe, the Alpine region and North America constitute other important market areas.
Nokian Heavy Tyres
Higher demand, production doubled
Nokian Heavy Tyres manufactures high-quality special tyres. The key product groups are forestry tyres, harbour and mining tyres, special agricultural tyres and a variety of industrial tyres. The majority of the products are manufactured at the plant in Nokia, Finland. The uniqueness of the products arise from familiarity with extreme driving conditions and respect for nature. Key markets include the Nordic countries, as well as Central and Southern Europe, the USA and Canada, Russia and the CIS countries. Nokian Heavy Tyres is known for its professional, flexible customer service Ė the best in its field.
Foothold strengthened in core markets
The Vianor tyre chain is the biggest and most extensive in its field in the Nordic countries, Russia and the CIS. At the end of 2010, the chain comprised 771 stores in 20 countries in Nokian Tyresí core markets. Nokian Tyres owns 169 Vianor stores, while the rest operate on a franchising or partnership principle.
Nokian Truck Tyres
Rising star in recovering markets
Nokian Truck Tyres focuses on tyres and retreading materials for demanding conditions. High-quality truck tyres are developed in Finland and manufactured as off-take contract manufacturing in plants whose level of quality satisfies the tough requirements of Nokian Tyres. Retreading materials, which are mainly used in truck tyres and tyres for industrial machinery, are manufactured at the plant in Nokia, Finland. Winter treads for truck tyres are the key retreading products. The core markets lie in the Nordic countries, while the biggest growth opportunities are found in Russia, other CIS countries, as well as Central and Eastern Europe.