Vianor spearheading Nokian Tyresí growth strategy
The Vianor tyre chain spearheads the Groupís growth in markets that are strategically important to Nokian Tyres. Vianor is the leading tyre chain in the regions where it operates, building a foundation for permanent market shares for the Groupís products. In its own tyre store network, Vianorís key objective is to maximise the sales of Nokian-branded tyres, to maintain the target price level, and to develop service concepts and processes.
The Vianor concept offers several business-friendly services to entrepreneurs in the partner network; strong brands, training and technical support. Nokian Tyres provides Vianor outlets with support for advertising and sales promotion and guarantee fast deliveries to them, especially in the peak season.
Co-operation between Vianor and Nokian Tyresí manufacturing offers synergy benefits. Advanced data systems improve design, monitoring and reporting. Vianor offers Nokian Tyres a direct communication channel to the end user and provides valuable information for service development.