Nokian Tyres frequently renews its product range: new products account for at least 25% of the annual net sales. New products enable the company to strengthen its position and maintain its target prices and margins in stiff competition. Nokian Tyres makes considerable inputs into R&D and adds many new products to its range every year. Around half of the R&D inputs are used for product testing. The development of a brand-new passenger car tyre takes two to four years.
Environmental friendliness and low running costs
Nokian Hakkapeliitta tyres have achieved several victories in independent winter tyre tests over the years. Hakkapeliitta tyres have done particularly well in snow and ice grip, the main elements of good winter safety.
In addition to top-rate safety features, tyres are expected to be economical and silent. Development work continuously aims to reduce rolling resistance. Tyres with a low rolling resistance can save up to 0.5 litres of fuel per one hundred kilometres and thus reduce the amount of harmful emissions. Silent tyres do not strain the environment with loud noise, or the driver with inside noise.
The company has acted as a bold frontrunner in environmental friendliness by being the first tyre manufacturer in the world to introduce tyres that are made using only purified, low-aromatic oils.
Superior testing competence
Intensive testing in real winter conditions, as well as understanding the winter and all the elements and features of a tyre, comes naturally for Nokian Tyres. The company’s own 700-hectare test centre in Ivalo, Lapland, focuses on demanding winter testing from October to May. Thanks to state-of-the-art equipment, versatile tests, as well as professional R&D teams and test drivers, tests in Ivalo cover every possible extreme situation in winter driving. Thorough testing in the Finnish Lapland is what makes Nokian Tyres the world-leading expert in northern conditions.
The test track in Nokia is used from the spring until late autumn. The continuously developing, 30-hectare test centre offers unique surroundings, for example, for slush planing tests, which Nokian Tyres, as the first company in the world, introduced in 1996. In addition, tyres are also tested abroad in order to gain comprehensive results. The grip limits are stretched and crossed in order to achieve the key goal of development: safety.
Tyres are also tested and extreme situations simulated in indoor testing machines, which are used to measure the structural durability and speed endurance of tyres. The flawlessness of tyres is monitored with regularly repeated tests that ensure the products’ quality and technical reliability.