1. Northern conditions
Nokian Tyres is the only tyre manufacturer in the world to focus on solutions and products that meet the special needs of customers in Northern conditions. Products are marketed in all countries with Northern conditions – that is, everywhere where there is snow, forests and demanding conditions caused by changing seasons.
2. Narrow product segments
By focusing on products designed for northern conditions, Nokian Tyres has developed special competence that delivers added value in other narrow special product segments. Core products include passenger car winter tyres and forestry tyres. The objective is to have the highest customer satisfaction in the core products globally. Other special products include light truck and SUV tyres as well as harbour and mining machinery tyres.
3. Replacement markets
All Nokian-branded passenger car tyres and approximately 60% of heavy tyres are sold to users in replacement markets through special tyre outlets, car dealers and other companies engaged in the tyre trade.